Zeekr Launches New Compact SUV, Starting from $27,615

On April 12, Zeekr, a high-end electric brand owned by China’s Geely Holding Group, unveiled its latest compact sports utility vehicle (SUV) called the Zeekr X. The new car will be available in three models and is priced between 189,800 yuan ($27,615) to 209,800 yuan ($30,517). Deliveries are expected to begin in June.

During the press conference, Zeekr CEO An Conghui announced two significant achievements. Firstly, the Zeekr 001 has become the top-selling pure electric vehicle model among Chinese brands priced over 300,000 yuan. Secondly, in just three months of delivery, the Zeekr 009 has emerged as the best-selling luxury MPV model among its competitors with a price tag above 500,000 yuan. Since its establishment two years ago, Zeekr has delivered more than 93,000 vehicles. The average order amount for Zeekr 001 exceeded 336,000 yuan and that for Zeekr 009 reached an impressive figure of 527,000 yuan.

Zeekr X is the third product from Zeekr, targeting the compact luxury vehicle market. During a press conference, An candidly acknowledged that this particular market lacks quality luxury products and only features luxury brands.

The Zeekr X has a 66kWh battery pack that provides a cruising range of 512 to 560 kilometers under CLTC. The single motor rear-wheel drive generates up to 272 horsepower, while the dual motors four-wheel drive can produce up to 429 horsepower.

Zeekr has introduced a new design concept by applying the forward-looking design of a concept car to their latest compact luxury car. The Zeekr X boasts several unique features, including frameless doors and electric rearview mirrors, as well as hidden charging port covers and electric doors without handles. Additionally, the vehicle is equipped with an intelligent B-pillar interactive system that integrates a ToF 3D camera and multimedia touch screen. This system allows users to unlock and lock the vehicle easily through facial recognition technology.

The Zeekr X now includes comfortable seats and a car refrigerator. It boasts advanced intelligent driving features, including 5 cameras, 5 millimeter-wave radars, and 12 ultrasonic radars. It also enjoys over 10 intelligent driving assistance functions such as full-speed range active cruise control, large vehicle active deviation avoidance, blind spot monitoring, remote straight-in parking and more. Additionally, the self-developed intelligent anti-skid system by Zeekr can respond to a vehicle skidding in just 6 milliseconds.

SEE ALSO: Geely-Backed EV Brand Zeekr Denies Fraud Accusations

The company’s European strategy will be unveiled at the upcoming Shanghai auto show in late April. The Zeekr 001 and the new model, Zeekr X, are among the products that will be exported to Europe. The company is optimistic about the potential of a vast global market for compact vehicles.