MINISO Launches ‘Lucky 7’ Perfume Series

The concept of luck, a long-standing fascination across cultures, has inspired global lifestyle brand MINISO to develop a new perfume range named Lucky 7. This series is influenced by the number 7, which has been associated with prosperity and good fortune in various ancient cultures.

The Lucky 7 series is built around the idea of “Naturally Lucky,” suggesting that luck is an inherent trait in everyone. The perfumes, developed using natural ingredients, are designed to create an uplifting atmosphere that encourages positive energy and optimism.

MINISO has collaborated with seven internationally renowned perfumers to create this line. The team includes industry veterans Maurice Roucel, Suzy Le Helley, Coralie Spicher, Nathalie Benareau, and emerging talents Steven Guo, Florian Gallo, and Kira Zhu.

The Lucky 7 collection comprises six distinct fragrances: Classic, Muse, Goddess, Bloom, Starlight, and Passion. Each scent represents a different aspect of luck and aspiration. The range caters to a variety of tastes, from youthful fruity aromas to sophisticated florals and deep oriental blends.

The series debuted on August 18th at 11 MINISO stores in the U.S., including a recently refurbished location near Wall Street. The launch event provided customers with an immersive experience, inviting them to explore the various scents and find the one that resonates with their personality. The Lucky 7 series is expected to be available in MINISO stores across the U.S. and is scheduled to launch in Indonesia by the end of August.

Additionally, MINISO has announced a global “Lucky 7 Lifetime Version” online lottery starting August 20th. This event will involve participants from seven countries: the United States, Mexico, Indonesia, Malaysia, the United Arab Emirates, the United Kingdom, and Singapore. The winners will receive a substantial 7.3-liter bottle of the Lucky 7 perfume.

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